

You can buy SmartyPants through our website and at other major online retailers like Amazon.com,Drugstore.com
, Diapers.com, and Abe’s Market. We also sell at retailers like Whole Foods. Click here to find a retailer near you.
Our co-founders were seeing a common problem. How to get kids all the nutrients they needed every day without all the expense and worry. All parents know the obstacles that stand in their way no matter how committed or how good their intentions: picky eaters, school lunches, little time, constrained budgets, veggies and fruits grown in less nutrient dense soil and overwhelming choice.
We started this journey looking for a solution for the kids in our lives but the more we learned, the more frustrated we grew on behalf of all parents. High Fructose Corn Syrup? Blue # 5? Aspartame? Artificial sweeteners that have been linked to headaches, nerve damage and even seizures. Not exactly what you are looking for from your daily vitamin! We started buying separate vitamins, minerals and Fish Oils that we agreed belonged in our children, but the cost was outrageous.
We took the best vitamins in the right forms and proportions (no cyanocobalamin B-12, thank you, we don’t need toxic cyanide in our children’s bodies!), we took the best minerals and we took rigorously third-party tested, USP verified non-toxic Fish Oil derived from eco-friendly and sustainably harvested small fish — and we combined them into one delicious gummy vitamin. And when many of our parent customers started asking if they could take them too, we launched SmartyPants for GrownUps, safe enough for children in a dose effective for adults. Lack of nutrition effects those that can least afford it, so for every bottle you buy, we make a matching 1-for-1 nutrient grant to a child in need through our partnership with Vitamin Angels. We hope you’ll join us on our mission to help people everywhere get the nutrients they need.
SmartyPants is proud to combine a best-in-class multi-vitamin with top-of-the-line guaranteed toxin-free Fish Oils and the highest quality Vitamin D3 to create the only All-In-One Gummy available on the market. Our formula actually saves you money — if you had to buy the same quality individual components separately you would easily spend more than twice what we charge per bottle. This is why we created SmartyPants in the first place: to give our own children the best All-In-One supplement available anywhere at a reasonable price.
We definitely don’t want you spending your money unless you are sure you love SmartyPants. That is why we offer a sampling program. Click HERE and sign up to try SmartyPants!
Because of a risk of choking, we advise children under the age of three not to consume our gummies. Some parents cut up SmartyPants into smaller sizes for children younger than three years old, but we can’t advise you that this will totally eliminate a risk of choking in a child under three years old. As for dose, we recommend you check with your healthcare professional until they are old enough to take 4-a-day.
We are free of Soy Allergens. Because we chose to use a Natural form of Vitamin E as opposed to synthetic, our Natural E is from soy distillates. It is not required to be labeled as an allergen as it is highly refined and does not contain allergenic proteins. But as I think we should always err on the side of safety, we do not list soy on our “free of” list on our label. I would share this information with your healthcare professional.
We make our vitamins and supplements safe for kids because our own kids take them! We do not use any artificial dyes or flavors. We do not use any artificial sweeteners. We ONLY use NATURAL colors and flavors from natural sources (artificial dyes have been linked to behavior issues in children, among other things). We use organic cane sugar and organic tapioca. We source our Omega 3 DHA, and EPA from sustainable small fish sources so they’re eco-friendly and don’t have the same heavy metal, mercury or PCB issues that larger fish sources (such as salmon and tuna) often have. SmartyPants are an excellent source of Omega 3s without any of the environmental contaminant risks that come from eating fish, and they taste great!
On our website we ship to the United States and Canada for a flat rate. If you are outside those areas, please check out iherb.com where they ship internationally wherever you are!
Check out what Doctors, Experts, Press and customers say about SmartyPants!
We at SmartyPants love hearing your feedback. Please email us any and all questions/comments to customerservice@smartypantscorp.com. Our co-Ceo’s check that email daily, in addition to our customer service team, because they just love to hear what people are saying about SmartyPants. You will always receive a response within 24 hours.
We have heard all sorts of ways that people like to eat SmartyPants. To maximize the nutrient impact we recommended eating them twice a day after dinner and/or lunch or in the afternoon to help stave off dips in energy (thanks to the B-12). And in our Willy Wonka quest to maximize flavor (and keep you taking your vitamins) we learned chilling SP in the fridge does wonders to bring our the lemon, orange and cherry flavor. Try it!
Yes, we are always free of gluten, wheat and dairy. All of our products contain no yeast, wheat, milk, eggs, gluten, salt, peanuts, shellfish, artificial colors, artificial flavors, or salicylates.
While we love our SmartyPants Original formula, we know that one size doesn’t fit all and that many of us do what we can to maintain a healthy weight. We know that sugar is a concern for some people so a product with less sugar made sense. We also know that people are becoming increasingly deficient in fiber. Couple that with the fact that it is becoming harder and harder to find healthy ways to add fiber to your diet, and you’ve got a real problem. Adding no additional sugar and including an excellent source of soluble fiber was a great way for us to provide a weight control supplement. But unlike competing weight management products, SmartyPants Weight Management also includes our premium, unique All-in-One formula, with Omega 3s, 225% of the RDI of Vitamin D3, and a full Multivitamin all in one delicious serving!
Our original SmartyPants uses only the best, natural and organic ingredients we can find. Our latest products must meet these same high standards. We kept the best things like our high quality fish oil, our natural vitamin E, high, premium B-12 content and multivitamin formula. However, to create a high fiber gummy with no added sugar that still tasted great and yet contained no artificial sweeteners, we had to create a new formula from scratch. Ultimately, we found the perfect base for our new gummy in the form of Chicory root. Inulin, derived from chicory root, gave us the great fiber content we were looking for, along with a natural sweetness and delicious flavor all in one.
We think SmartyPants Premium Weight Management gummies are absolutely delicious and are reminiscent of the Dots you used to find in movie theaters (but with lots of great nutrients and none of the artificial junk). While the sweetness is not as intense as SmartyPants Original, you will still recognize the great taste you have come to expect from us, with no fishy aftertaste.
Many competing Weight Management products claim to be Sugar Free. To be completely free of sugar and maintain a palatable taste, these companies usually fill their product with artificial sweeteners like xilytol, polydextrose, sucralose, and sugar alcohols, all of which carry with them questionable – and often negative – health consequences. These artificial sweeteners do not match the rigorous nutritional standards we at SmartyPants require of the ingredients in our gummies. What little sugar there is in our weight management product comes from our soluble fiber source, chicory root extract, and the lo han fruit – all healthy, natural sources of sugar.
Yes – this is not a weight loss product. While organic cane sugar remains a great carrier of nutrients, we know that, for some, sugar is enough of an issue, and we completely understand a desire to reduce sugar intake and add a reliable source of soluble fiber in busy lives.
Smartypants is not for weight loss. While the product contains only 3g of sugar per serving and the soluble fiber contained in our Weight Management product will help you with feelings of fullness and satiety, we do not make any claims about this products ability to help you lose weight.
No. A lot of weight management products out there contain caffeine, which is used to artificially accelerate your metabolism, suppress your appetite, and increase water loss. However, there are no sound long-term studies proving the effects of caffeine actually impact weight loss or weight control. Not only are caffeine’s claims upon weight control unproven, but caffeine, in high enough amounts, has been shown to potentially cause jitters, anxiety, spikes in blood pressure, a rapid heartbeat, and actually increase appetite and cravings. For our Weight Management product, we wanted only the highest quality ingredients that have undergone rigorous, peer-reviewed study. We also refuse to use any artificial ingredients in our products, including artificial stimulants. Instead of masking hunger with caffeine, the soluble fiber contained in SmartyPants Weight Management provides you with real fullness. It is a natural way to control weight without any of the side effects that come from stimulants. It will allow for a more sustained release of energy versus the up and crash of caffeine.
SmartyPants Premium Weight Management consists of not only a fiber supplement with no added sugar but also an All-in-One vitamin with Vitamin D3, EPA and DHA Fish Oil and a full multivitamin. If you take our Weight Management product, there would be no need to take SmartyPants Original gummies. It would act as a complete substitute for your SmartyPants original, as you will still be getting all the same nutrients, plus fiber!
Yes! Not only does does our Weight Management gummy contain all the great things from SmartyPants original, but it also contains fiber and no added sugar.
Our chicory root base contains a naturally occurring sugar in the low amount of 3g for Adults. We do not believe in using any sugar substitutes such as agave syrup, stevia, or xylitol, which may all have deleterious effects on health.
According to the American Heart Association, a diet high in fiber has been associated with higher diet quality and lower risk of cardiovascular disease. Among it’s many benefits, soluble fiber reduces bad cholesterol (LDL), while having no negative impact on good cholesterol (HDL). It helps reduce the risk of type 2 diabetes, promotes regularity, and increases the presence of beneficial bacteria in the gut. Soluble fiber also creates a sense of fullness, allowing you to feel satisfied on less food. Sadly, one of the biggest deficiencies in our diet is fiber. While the FDA recommends adults take 20-38 grams of fiber per day (depending on age and gender) most of us consume around half of that. That is why we included soluble fiber in our SmartyPants Weight Management – to help close this nutrition gap and to help bring these many benefits to our customers.
Soluble fiber dissolves in water in the digestive tract and transforms into a gel during digestion. This gel expands in your system, giving you the experience of feeling full on less food. Soluble fiber moves through the gut slowly and lowers total cholesterol and the bad cholesterol (LDL) without affecting the good cholesterol (HDL). It also may stabilize blood sugar by slowing the absorption of carbohydrates into the blood. This has added benefit against diabetes, as it can lower blood sugar levels.
To make our Weight Management product with no added sugar live up to our high standards, we needed to formulate the gummies from scratch. At the end of our search for the best possible ingredients, we found chicory root for the base of our new gummies. Chicory root naturally contains inulin, a form of soluble fiber. Amongst inulin’s many beneficial properties, this soluble fiber increases calcium absorption, while promoting the growth of beneficial bacteria. And though inulin has a sweetness to it, inulin has minimal increasing impact on blood sugar. For this reason, it is considered suitable for diabetics and helpful in managing illnesses related to blood-sugar.
Chicory is a somewhat woody plant usually with bright blue flowers. The leaves are used for salads and the roots can be used as a coffee substitute or ground as an herb. These roots are also used to make medicines. Chicory root has a long history of providing support to liver problems. Ancient Romans used the herb to help cleanse the blood. The root of the chicory plant contains inulin, which acts as a source of dietary fiber and helps your body absorb minerals from digested food products. Inulin also promotes the growth of naturally occurring bacteria in your digestive system and helps keep it functioning normally.
Inulin is carbohydrate found mostly in root vegetables. We derive our inulin from chicory root. Because inulin is not absorbed by the gastrointestinal tract, it is considered a fiber. Amongst inulin’s many beneficial properties, this soluble fiber increases calcium absorption, while promoting the growth of beneficial bacteria. And though inulin has a sweetness to it, inulin has minimal increasing impact on blood sugar. For this reason, it is considered suitable for diabetics and helpful in managing illnesses related to blood-sugar.
Soluble Fiber.
There are two different types of fiber: soluble and insoluble, or “bulk” fiber. Soluble fiber (the kind found in SmartyPants Weight Management) dissolves in water and transforms into a gel during digestion. This gel expands in your system, giving you the experience of feeling more satisfied on less food. Insoluble fiber, on the other hand, cannot be dissolved in the water in your body, and must be taken with water. Once ingested, bulk fiber absorbs water, allowing it to move quickly through your system. This can cause a loosening of the stool, promoting bowel movements. Soluble fiber, while also benefitting regularity, does not need to be taken with water. We wanted taking your weight management product to be simple and purely beneficial, so we chose soluble fiber.
Vitamin B-12 is a water-soluble vitamin and is required for proper red blood cell formation, neurological function, and DNA synthesis. B-12 also helps us process the foods we eat and turn them into energy to power our metabolism. A powered metabolism helps our bodies burn the food we consume rather than storing it as fat. B-12 deficiency can lead to sluggishness, an overall lack of energy, and poor mood. Thus, getting enough B-12 is critical for energy levels.
Typically, anyone over the age of 16 can take our Adult products. Lower sugar and soluble fiber are certainly areas of concern for many parents, and our weight management product may be a good solution in a lower dose of 4 gummies per day. But we always recommend checking with your healthcare practitioner for what might be right for your child.
Typically, weight management products cost ANYWHERE FROM 40-60 dollars. Even though we are priced to compete with these products, our Weight Management gummies contain far more than these competing products. Not only do our gummies contain a high quality soluble fiber supplement, but also a full Omega 3 supplement, a Vitamin D supplement with 225% of the Recommended Daily Intake for Vitamin D3, and a complete Multivitamin – with none of the artificial sweeteners our competitors use. SmartyPants Weight Management costs you the same as other weight management products, but also provides you with several other supplements that would cost you an additional 20-30 dollars! We want taking your vitamins to be simple, affordable and enjoyable!

Because our Weight Management gummies lack a sugar coating, they are more prone to becoming sticky in warmer environments. That is why we recommend keeping them in the refrigerator to prevent them from sticking to teeth and to each other.
SmartyPants sources our best-in-class nutrients and top-of-the line Fish Oil from leading nutritional manufacturers who are USP and GMP certified. SmartyPants are made in California according to Good Manufacturing Processes (GMP) safety standards. We do not cut corners in sourcing or manufacturing our products because we designed our product for our own children and we want them to have only the best ingredients available on the market.
Our ingredients are sourced from leading nutritional companies throughout the United States and Canada, who are USP and GMP verified. Our source materials are quality checked rigorously to ensure the quantities of nutrients on our labels can be found in every SmartyPants gummy we sell, and we always guarantee our Fish Oil is third-party laboratory tested to be toxin-free.
Vitamin B-12 is available commercially in two forms: Cyanocobalamin and methylcobalamin. It turns out there’s a big difference between the two, because methylcobalamin is the type of B vitamin used by your brain and nerves. Cyanocobalamin contains a bond with cyanide (a poison) that must be detoxified before it provides any health benefits. We prefer not to have cyanide molecules in our own children, so we left it out of the vitamin we developed for our and your kids, as well as for grownups who take our adult product.
Because smaller fish are lower on the food chain, they bio-accumulate a small fraction of the toxins found in the larger fish used by most vitamin manufacturers. Fish like tuna and salmon can have much higher concentrations of environmental contaminants (PCBs, dioxin, mercury), and we don’t want those things in our or our children’s growing bodies. Our fish oil supplier is a USP certified facility that uses a vacuum filtration process to filter out any possible toxins that are present in the small fish and we are able to guarantee our fish oil is certified toxin-free through third-party laboratory testing. Also, we wanted to make a vitamin that was as planet friendly as it was kid friendly. Tuna populations are being fast depleted and small fish are considered the eco-friendly way to get your Omega3′s. We only use sustainably harvested anchovy & sardine to source our omega 3 DHA and EPA, and SmartyPants are an excellent source of both of these important essential fatty acid fish oils.
Our Fish Oil is sourced from wild-caught, sustainable fisheries in Peru. The Peruvian upwelling region, where the cold Antarctic waters meet the steep continental shelf off the west coast of South America, is one of the richest marine environments in the world. The fishery is bio-diverse, environmentally responsible, and entirely sustainable. Our fish oil from the start undergoes rigorous testing to ensure it meets the highest quality standards. Then, it undergoes a series of processes, including molecular distillation, designed to result in ultra-pure, high quality fish oil, while taking great care to minimize the potential for oxidative damage. Our Fish Oil is manufactured at a USP certified lab using a sealed vacuum filtration process and is verified by third-party laboratory testing for purity and efficacy to be compliant with California’s Proposition 65, which guarantees our product meets the highest standards on the market for purity. You can be assured that we are as concerned about keeping environmental toxins out of our children as you are, and what you see on the label is what you and your children get in your vitamins.
Because smaller fish are lower on the food chain, they bio-accumulate a small fraction of the toxins found in the larger fish used by most vitamin manufacturers. Fish like tuna and salmon can have much higher concentrations of environmental contaminants (PCBs, dioxin, mercury), and we don’t want those things in our children’s growing bodies. Our Fish Oil supplier is a USP certified facility that uses a vacuum filtration process and then third-party lab tested to filter out toxins that are present in the small fish. Also, we wanted to make a vitamin that was as planet friendly as it was kid friendly. Tuna populations are being fast depleted and small fish are considered the eco-friendly way to get your Omega3s. We only use sustainably harvested anchovy & sardine to source our Omega 3 DHA and EPA, and SmartyPants are an excellent source of both of these important essential fatty acid Fish Oils.
Small fish are harvested in a sustainable way; ensuring production will not lead to extinctions or the collapse of ecosystems. Large fish harvesting (tuna, salmon) are now threatening some species with extinction, and we want our company to be as planet friendly as it can be. SmartyPants is an excellent source of Omega 3s without adding to the serious problem of overfishing in our oceans. That way you can feel good about every gummy you and your children eat, just like we do.
Both our DHA and EPA are processed without any solvents. Testing for specific metals, such as arsenic, lead, cadmium, mercury and strontium are performed on all our Fish Oil before entering into gummies! Also, each type of finished Fish Oil is tested 3 times per annum for arsenic, lead, cadmium, mercury and strontium. All final products meet or exceed the regulatory limits set by California’s Proposition 65. To see just how well we both meet and exceed the regulatory limits, have a look at the chart below.
| GOED Limit | EC Limit | NFSA | SmartyPants Fish Oil | |
|---|---|---|---|---|
| N/S = Not Specified | ||||
| Arsenic (ppm) | 0.1 | N/S | N/S | < 0.1 |
| Cadmium (ppm) | 0.1 | N/S | N/S | < 0.01 |
| Lead (ppm) | 0.1 | 0.1 | 0.1 | < 0.05 |
| Mercury (ppm) | 0.1 | N/S | N/S | < 0.005 |
| (1) Dioxin & Furans | 2 | 2 | 2 | max 1.0 |
| (2) Dioxin-like PCBs | 3 | N/S | 3 | max 3 |
| Sum of (1) & (2) | N/S | 10 | N/S | max 4 |
| PCBs (ppm) | 0.9 | N/S | N/S | < 0.09 |
| PAHs: Benzo(a)pyrene | N/S | 2 | 2 | max 2 |
Our fish oil manufacturer uses a sealed vacuum filtration process in their USP certified lab to ensure maximum removal of all toxins like dioxin, PCB’s, and mercury from our sustainable small fish oil. All our fish oil is third-party laboratory tested to guarantee purity and meets or exceeds worldwide purity standards set by the European Union, Norwegian Food Safety Authority, Health Canada, and the US FDA, so you can be assured that we are as concerned about keeping environmental toxins out of our children and our own bodies as you are.
Additionally, every batch of our products are tested for purity by independent third party Covance Labs and are California Prop 65 compliant.
Vitamin B-12 is available commercially in two forms: Cyanocobalamin and methylcobalamin. It turns out there’s a big difference between the two, because methylcobalamin is the type of B vitamin used by your brain and nerves. Cyanocobalamin contains a bond with cyanide (a poison) that must be detoxified before it provides any health benefits. We prefer not to have cyanide molecules in our own children, so we left it out of the vitamin we developed for our and your kids.
Vitamin B-12 is poorly absorbed by the human body due to the large size of the vitamin molecule and the necessity of bonding with intrinsic factor found in the stomach (studies show that intrinsic factor is deficient in many people for a variety of reasons). For this reason, only a fraction of the B-12 on our label is actually absorbed through the intestines, making the larger dosage necessary to receive any benefit at all. This is why you see higher levels of B-12 in many high quality multi-vitamins. B-12 is a water soluble vitamin — so your body is able to excrete whatever excess is not used — which addresses any concerns about reaching the upper toxicity limit of Vitamin B-12.
The lactic acid in all of our products comes from sucrose.
Vitamin A deficiency diminishes your body’s ability to fight infections, so it’s critical to get enough of this vitamin to maintain a vibrant immune system. However, since Vitamin A is a fat soluble vitamin, it can potentially build up in the body to toxic levels. For this reason we decided to include enough Vitamin A to enhance a well-balanced diet, not replace a healthy diet. Our DV for Vitamin A for children 3 years old is 44%, and for children 4 and over is 22%, so you never have to worry about Vitamin A toxicity with SmartyPants as long as you and your child are eating a balanced diet and following our dosing recommendation.
| Recommended Dietary Allowance (RDA) for Vitamin A as Preformed Vitamin A (Retinol Activity Equivalents) | |||
| Life Stage | Age | Males: mcg/day (IU/day) | Females: mcg/day (IU/day) |
| Children | 1-3 years | 300 (1,000 IU) | 300 (1,000 IU) |
| Children | 4-8 years | 400 (1,333 IU) | 400 (1,333 IU) |
| Children | 9-13 years | 600 (2,000 IU) | 600 (2,000 IU) |
| Adolescents | 14-18 years | 900 (3,000 IU) | 700 (2,333 IU) |
In January 2001, the Food and Nutrition Board (FNB) of the Institute of Medicine set the tolerable upper level (UL) of Vitamin A intake for adults at 3,000 mcg (10,000 IU)/day of preformed Vitamin A (21).
| Tolerable Upper Level of Intake (UL) for Preformed Vitamin A (Retinol) | |
| Age Group | UPPER LIMIT in mcg/day (IU/day) |
| Children 1-3 years | 600 (2,000 IU) |
| Children 4-8 years | 900 (3,000 IU) |
| Children 9-13 years | 1,700 (5,667 IU) |
| Adolescents 14-18 years | 2,800 (9,333 IU) |
With any oil-based vitamin, like Vitamins A, D, E and K, there is a risk of getting too much of a good thing. With Vitamin D, we supply 100% of the RDI but many health care professionals are comfortable recommending Vitamin D at doses 5 and even 10 times what SmartyPants provides. Vitamin A toxicity levels are thought to occur at around 100,000 IU a day and SmartyPants provides a tiny fraction of that. Vitamin E toxicity levels are not well established but are thought to occur around 1000 mg/day and again SmartyPants provides just a tiny fraction of that. It is virtually impossible to overdose on vitamins from food intake, and always following our recommended doses will eliminate any risk of overdose, even with long-term vitamin use.
Unfortunately, because Iron oxidizes Fish Oil, we couldn’t include both in one product. We focus on the nutrients toughest to get from foods safely in the amounts our body needs. Because we need 2-3 servings of fish a week to get the Omega 3 DHA and EPA that we need, we end up not getting enough. The taste, environmental concerns (overfished tuna, farmed salmon), and doctors’ instructions to limit our fish intake to no more than once a week due to mercury risks (even higher for kids) all conspire to make it extremely difficult to get enough Omega 3s from fish. Vegetarian forms of Omega 3s frequently lack EPA (just as critical as DHA to your health). So while Iron can be tricky for some, it is readily available in dark leafy greens. Additionally, iron is the leading cause of supplemental overdose, and we didn’t feel good about providing a product that tasted great and yet could be harmful if someone decided to eat a whole bottle in one sitting (be they kids or adults). We take safety very seriously, as we made this product with our own children in mind.
However, iron is a crucial nutrient for health, and, if iron is recommended by your healthcare professional, we suggest you use a standalone liquid product for iron supplementation. Please let us know if you need a recommendation for an Iron supplement.
Zinc and calcium can interfere with each other’s absorption, and since many foods are now calcium-fortified, especially products manufactured for children, we decided to focus on zinc. It’s estimated that 75% of people in Western nations are deficient in zinc, and this mineral is essential for maintaining a healthy nervous system and immune system. Zinc also helps facilitate new cell growth, which is especially important in a child’s rapidly growing body. SmartyPants for kids provides 29% of the RDI for Zinc and our adult version provides over 45% of the daily RDI for Zinc.
Lead is a naturally occurring mineral found in the water, soil, and air, as well as in many every day foods and botanicals, and you and your children come into contact with lead every day simply by breathing. Any naturally occurring lead in our product is part of the food matrix contained in our botanical materials and SmartyPants has the lowest detectable lead level available on the market. In short, it is not possible to entirely avoid lead in the modern world. However, we are committed to rigorously third-party testing every batch for not just lead, but for all contaminants, and SmartyPants is at all times well within compliance with Prop 65. We feel great about giving SmartyPants to our own children.
We prefer our own children avoid having any genetically modified ingredients in their diet whenever possible (ie no corn syrup, glucose syrup from corn, high fructose corn syrup from GM crops). We especially don’t want them ingesting synthetic artificial sweeteners (sucralose, aspartame). And with the recent FDA approval of genetically modified sugar beets, we would prefer to be totally safe and use an organic sugar source, to keep all possible GM ingredients out of our own children’s vitamin. The GM corn and soy industries refuse to conduct ANY long-term safety studies on their crops, and as long as these studies remain a question mark we prefer to avoid any possible heath damage that GM crops might cause to our children or yours.
High fructose corn syrup is a man-made sweetener that has been linked to many health issues, including the obesity crisis currently afflicting the US. Corn syrup is also a genetically modified ingredient, since the vast majority of corn grown in the US is now GM. With GM organisms now approved by the FDA for sugar beets, we decided to include only organically derived cane sugar for SmartyPants, ensuring you will never find a GM organism in SmartyPants.
Artificial sweeteners have been linked to numerous health issues for many years and we prefer not to include this ingredient because we don’t want our own children ingesting artificial sweeteners. Sugar is actually thought by some health care professionals to be a complimentary delivery vehicle for vitamins. The amount of organic sugar included in one serving of SmartyPants is just over one teaspoon – that’s about 80% less than a glass of unsweetened apple juice.
The 5 grams of sugar in our kids serving size and 7.5 grams in an adult serving (the FTC won’t allow us to use.5 so they force us to round up) is just slightly more than a teaspoon (two teaspoons in an adult serving) – that’s 80% less sugar and a glass of unsweetened apple juice. With the average American now thought to be consuming more than 150 grams of sugar a day (almost 40 teaspoons!), we believe that SmartyPants sugar content vs. nutrient load is a healthy solution. We use the minimum amount of sugar possible to address taste — if the vitamins don’t taste good, children won’t eat them! Also, we always use only organic sweeteners and NEVER use genetically modified options (corn syrup, glucose syrup, high fructose corn syrup from GM crops), or synthetic and artificial options (sucralose, aspartame) that we found on the ingredient lists of most other gummy vitamins on the market.
Any children with known fish allergies should consult with a qualified healthcare professional before taking our product as our product does contain Omega 3 powder derived from small fish (though SmartyPants does not contain the more allergenic fish protein). The vitamins and minerals in our product are not known to be allergenic. SmartyPants is free of yeast, wheat, milk, eggs, gluten, salt, peanuts, tree nuts, shellfish, artificial colors, artificial flavors, or salicylates and are produced in a certified allergen-free facility.
Yes, we are always free of gluten, wheat and dairy. All of our products contain no yeast, wheat, milk, eggs, gluten, salt, peanuts, shellfish, artificial colors, artificial flavors, or salicylates.
Because your body has an easier time utilizing the Omega 3s from Fish Oil (DHA and EPA) than it does using Omega 3s from vegetable sources which must be converted from their natural state into a form your body uses (ALA from flaxseed, walnuts, etc), we chose to put the more effective Omega 3 from fish oil in our vitamin. However, we realize some people eat according to vegetarian and vegan principles and would prefer to avoid any animal products in their diet, so we are currently developing a vegetarian vitamin option that we hope to introduce in 2013. If you’re interested in a vegetarian version of SmartyPants, you can sign up here to be alerted when we launch the product. (link to newsletter sign up)
This product, like our new and improved SmartyPants Original, contains 900 IUs of vitamin D3 per serving. The FDA recently upped their standards for 100%, but even their higher requirements did match the recommendations of top experts in the field of nutrition. To help our customers reach optimal levels of Vitamin D, we raised the amount in our Original gummies and our Weight Management gummies to 225% of the RDI of Vitamin D. We realize how important this nutrient is and have made ensuring you get enough of it one of our top priorities.
D3 is the form of Vitamin D that is preferred by the human body (the one provided by sunshine) and the one most recommended by health professionals. Please see our comprehensive research article on Vitamin D for further information.
SmartyPants are manufactured in a GMP certified facility in California, and are always compliant with strict Proposition 65 guidelines.
Good Manufacturing Practice (GMP) is a series of quality control guidelines designed to ensure products are produced in a manner that safeguards the health of the consumer. This certification is issued by the FDA. We use only GMP certified labs for the production of SmartyPants, which means you can trust our vitamins have been produced to the highest standards on the market. Our fish oil supplier’s laboratory is also USP certified, a quality control certificate that is considered the gold standard in the supplement industry.
At this time Fish Oil is not able to be certified organic, so we can’t claim to be entirely organic on our label because our all-in-one vitamin includes an excellent source Omega 3s sourced from anchovy & sardine. We don’t meet the % requirement (90% of volume) to claim the product is certified organic — although we can claim that our ingredients are organic as we use exclusively organic cane sugar and tapioca.
Vitamin Angels’ mission is to mobilize and deploy private sector resources to advance availability, access and use of micronutrients, especially Vitamin A, by newborns, infants and children in need. Vitamin Angels reduces child mortality worldwide by connecting essential nutrients, especially Vitamin A, with infants and children under five. Essential nutrients enable young immune systems to fight infectious diseases, helping children attain good health and the opportunity to lead meaningful and productive lives. SmartyPants is proud to donate a one-for-one nutrient grant to Vitamin Angels for every bottle we sell.
The synthetic dyes and colors found in many products (especially vitamins) marketed to children have been positively linked to ADD and ADHD for many years through independent research, and these ingredients have been banned in children’s products in the UK. But despite the growing scholarly research into the connection between these ingredients and these afflictions, the US FDA has yet to act. Recently, however, the FDA announced it was taking a closer look at the connection between synthetic dyes and children’s health. We prefer not to take any chances and are not waiting for the FDA to act — we left these controversial ingredients out of our product, so if your child suffers from ADD or ADHD, switching to SmartyPants may help address these issues. The Omega 3 oils in SmartyPants are also positively linked to healthy brain growth and overall brain health through hundreds of scientific papers going back many years, and may also play an important role in combating ADD and ADHD as well.
Fat soluble vitamins (Vitamins A, D, E and K) store in your body’s fat cells and can accumulate to toxic levels that can be detrimental to good health. This is why it’s critically important to get only what your body needs from a supplement when it comes to these vitamins. With SmartyPants you never have to worry about getting too much of a good thing, because our vitamins taken in the recommended dosage have been designed to enhance a well balanced diet, not replace it. Water soluble vitamins, on the other hand, are able to pass through your body unused if they are not needed, so you don’t have to worry about an overdose of water soluble vitamins.
Please see our informative research articles covering all the separate vitamins and minerals included in SmartyPants. We believe we have included the perfect combination of vitamins, minerals and healthy oils that your body needs to thrive. Our whole family takes SmartyPants ourselves, so we stand behind every bottle we sell with the guarantee that it meets our own personal (high) standards.
Here at SmartyPants a lot of thought has gone into what ingredients belong in the vitamins we feed to children. More and more we heard that Omega 3 and Vitamin D might be key nutrients all our children, despite our best efforts, were deficient in. In fact, the main reason we started our company was because we were not satisfied with the choices we all faced as parents, entrepreneurs and healthcare practitioners trying to find a suitable children’s supplement.
So we’ve compiled what we think are the Top 6 questions worth asking when choosing a supplement for your child:
Read more to see what our thoughts are on these questions.
Our suggested serving size for grown ups (6) or for kids (4) provides 100% or more of the recommended daily intake of 7 or more essential vitamins and minerals, along with best-in-class Omega 3 oils, that are meant to help balance and enhance your already healthy diet. Some research suggests that you might benefit from increased doses of both vitamin D and Omega 3′s, and if you wish to supplement beyond our product’s nutrient levels you should do so under the guidance of a doctor or health care professional. We do not advise children to take more than 4 gummies a day, or adults to take more than 6 gummies a day — to ensure the oil-based vitamins in our product remain well below possible toxicity thresholds.
SmartyPants are now made for grownups too! Please click to see all about our product for adults.
We test every batch of our vitamins using an independent third party lab called Covance Labs. Our gummies are always in full compliance with California’s Proposition 65 to ensure you and your children are only getting the best vitamins and minerals available on the market.
Our fish oils are also processed in a certified USP laboratory to remove contaminants like dioxin, PCB’s, and mercury. They are then rigorously third-party tested to assure they are always toxin-free and meet or exceed quality and safety standards worldwide, including those set by the European Union, Norwegian Food Safety Authority, Health Canada, and the US FDA.
Since we are all busy parents and step-parents, we understand that one less thing to think about is a good thing. The monthly autoship program also means a lower per bottle price. Yes, you can cancel at any time and for any reason. There is no cost or penalty for cancelling your autoship program. Cancellation is easy: just email us and let us know you want to stop receiving SmartyPants. If you cancel after your ship date for the current month, we will cancel your order for the following month.
You can buy SmartyPants through our website and at other major online retailers like Amazon.com,Drugstore.com
, Diapers.com, and Abe’s Market. We also sell at retailers like Whole Foods. Click here to find a retailer near you.
Yes! We have updated all of our continuity programs so that you can now make easy changes to your delivery schedule. You should log into your account and go to “my subscriptions”. Once there you will see all of you subscriptions and their status listed. You can click on “Edit” on the right hand side in green and from there choose your delivery schedule to be either 30, 90 or 110 days. Then hit apply. If you have trouble and need assistance you can also email us at customerservice@smartypantscorp.com and we can help you!
Yes! We have updated all of our continuity programs so that you can now make easy changes to your delivery schedule. You should log into your account and go to “my subscriptions”. Once there you will see all of you subscriptions and their status listed. You can click on “Edit” on the right hand side in green and from there choose your delivery schedule and/or “hurry” or “suspend” your next shipment. You will have to enter a new date of delivery and then hit apply. If you have trouble and need assistance you can also email us at customerservice@smartypantscorp.com and we can help you!
If you want to suspend your subscription, you are able to do so for any length of time, you will need to just choose a new date of delivery. To do so, log into your account and go to “my subscriptions”. Once there you will see all of you subscriptions and their status listed. You can click on “Edit” on the right hand side in green and from there choose to “suspend” your next shipment. You will have to enter a new date of delivery and then hit apply. If you have trouble and need assistance you can also email us at customerservice@
We have updated all of our continuity programs so that you can now make easy changes to your subscriptions. You should log into your account and go to “my subscriptions”. Once there you will see all of you subscriptions and their status listed. You can click on “Edit” on the right hand side in green and from there you will see options to change payment method, billing and shipping addresses. Be sure to do this in your specific subscription and not on your account as a whole. If you are updating your credit card it will ask you to cancel out the current subscription and add the items to your card to reorder. This is because we do not store any of your credit card information in our system for your safety. Go ahead and hit “ok” and your older subscription will be cancelled out. If you have trouble and need assistance you can also email us at customerservice@
SmartyPants is proud to combine a best-in-class multi-vitamin with top-of-the-line guaranteed toxin-free Fish Oils and the highest quality Vitamin D3 to create the only All-In-One Gummy available on the market. Our formula actually saves you money — if you had to buy the same quality individual components separately you would easily spend more than twice what we charge per bottle. This is why we created SmartyPants in the first place: to give our own children the best All-In-One supplement available anywhere at a reasonable price.
Vitamins are not a magic bullet, but they are helpful to fill in the gaps when you or your child is not always able to eat a balanced meal. We view our SmartyPants gummies as an insurance policy that ensures our bodies are not going to be deficient in the nutrients they need to thrive. We always recommend checking with your healthcare professional before giving your child or taking yourself any supplements to make sure any specific deficiencies are being addressed. We encourage you to print our label and share it with your healthcare professional and see how we measure up against other vitamins available on the market. You can also sign up for a free trial sample before you purchase a bottle, to see how you or your kids like the taste of our gummies.
Our suggested serving size for grownups (6) or for kids (4) provides 100% or more of the recommended daily intake of 9 or more essential vitamins and minerals, along with best-in-class Omega 3 oils, that are meant to help balance and enhance your already healthy diet. Some research suggests that you might benefit from increased doses of both Vitamin D and Omega 3s, and if you wish to supplement beyond our product’s nutrient levels you should do so under the guidance of a doctor or healthcare professional. We do not advise children to take more than 4 gummies a day, or adults to take more than 6 gummies a day — to ensure the oil-based vitamins in our product remain well below possible toxicity thresholds.
Because of a risk of choking, we advise children under the age of three not to consume our gummies. Some parents cut up SmartyPants into smaller sizes for children younger than three years old, but we can’t advise you that this will totally eliminate a risk of choking in a child under three years old. As for dose, we recommend you check with your healthcare professional until they are old enough to take 4-a-day.
Our goal was to create an All-in-One gummy that would not only provide a full multivitamin + Vitamin D + Fish Oil, but have you and your kids asking to take their vitamins.
As an all-in-one we are 3 separate servings hence the high number of gummies. The real trick is the Fish Oil. DHA/EPA is a large molecule and needs room! We wanted to provide an excellent source not just a trace so we could put it on our label. Its why if you took a Vitamin D, a multi and Fish Oil separately you would likely be taking more than 6 a day (if you were taking them at the same nutrient levels). You are also saving money! To get all those things would cost buying each one separately (usually around 10 dollars each for the Multi and D and 20 dollars for Fish Oil.
No. Because of the way the organic cane sugar helps your body to digest the vitamins you can take your gummies any time of the day with or without food. We at SmartyPants like to take ours in the afternoon as the b-12 can give you a little boost of energy, but you may find dividing them into two servings as a healthy treat helpful. We also just like them as a little snack!
We understand that remembering to take your vitamins or making sure your kids get them is always a challenge, and we want to make that challenge a little smaller. That is why we made a delicious gummy that is great tasting and effective any time of the day with or without food. Also, we make an On-The-Go Pack which is easy to throw in a bag (or a lunch box!) to ensure you have your gummies while travelling or during or anytime throughout busy days.
Yes, if you bought from us, just return any unused portion of your purchase for any reason to us for a full refund. Visit HERE to contact us!
Since we are all busy parents and step-parents, we understand that one less thing to think about is a good thing. The monthly ship program also means a lower per bottle price. Yes, you can cancel at any time and for any reason. If you cancel after your ship date for the current month, we will cancel your order for the following month.