Our Mission: Get Health, Give Health

SmartyPants is on a mission to help 1,000,000 kids get the nutrients they need in 5 years. The United Nations and the WHO (World Health Organization) agree that with micro nutrient supplements and clean water we could eliminate over 90% of childhood mortality. For every bottle you buy, we make a 1-for-1 matching nutrient grant so kids and expecting mothers both in the US and abroad get the start in life we all deserve. Be A SmartyPants Angel!

Be a SmartyPants Angel!

Every time you buy SmartyPants, we make a matching 1-for-1 nutrient grant to a child most in need through our partnership with Vitamin Angels. Try SmartyPants and you give other children the start in life we all deserve!

Help us reach our goal of 1,000,000 kids served!

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Why Vitamin Angels

Vitamin Angels’ mission is to reduce child mortality worldwide by connecting essential nutrients, especially vitamin A, with infants and children under five. Founded in 1996, Vitamin Angels provided micronutrients to over 10 million children in 2009.

Howard Schiffer, Founder of Vitamin Angels, gives SmartyPants a Shout-Out!

SmartyPants helping kids around the world!

See what Howard had to say about a recent trip to donate vitamins in Bolivia

Dear SmartyPants,

We just returned from a trip to Bolivia observing vitamin A distributions as part of Operation 20/20. The third day out we were slashing through grass that covered our Land Rover and made the road completely invisible. The reality of how impassable these roads would become once the rainy season began was immediately obvious.

We also knew why Pauline, a mother we met that day, had lost her baby and why three adolescents from Lagunillas, Rosemary, Marybel and Jose had lost their mom during childbirth three years ago. There is no medical help, no electricity, no running water and the poverty is extreme in these villages.

I want to thank you again for helping us reach these children. When we're out in these remote areas, hours away from even the most basic of resources, the reality of 'reaching the unreachable' takes on a whole new meaning. We could not do this work without your support. On behalf of the children, we thank you.


Howard / Vitamin Angels

Why charity:water

SmartyPants' founders also contribute to charity:water. See below to learn more!

Good nutrition and clean water are the two cornerstones of good health for kids. To help bring clean water to kids in developing countries, SmartyPants partnered with charity:water. Both Courtney and Gordon have each donated wells personally. charity: water is a non-profit organization bringing clean, safe drinking water to people in developing nations. 100% of public donations are used to directly fund sustainable water solutions in areas of greatest need. Right now, almost a billion people on the planet don't have access clean and safe drinking water. That's one in eight of us. Unsafe water and lack of basic sanitation cause 80% of diseases and kill more people every year than all forms of violence, including war. Children are especially vulnerable, as their bodies aren't strong enough to fight diarrhea, dysentery and other illnesses. Just $20 can give one person clean water for 20 years.