Who Are We and How We Got Started!

Our co-founders were seeing a common problem. How to get kids all the nutrients they needed every day without all the expense and worry. All parents know the obstacles that stand in their way no matter how committed or how good their intentions: picky eaters, school lunches, little time, constrained budgets, veggies and fruits grown in less nutrient dense soil and overwhelming choice.

Visit any health food store, Whole Foods or pharmacy. The shelves are lined with vitamins! But which ones were truly good for our kids? Which ones would they eat? And would they take 3 different ones? We knew vitamins weren’t a cure all or a replacement for good eating, but faced with all the hurdles, we knew they were an important insurance policy on our kids health. We went looking for a solution: an all-in-one vitamin that had all the good stuff with none of the bad in one easy serving we could feel good about giving to kids. The problem? There wasn’t any such thing. And since that isn’t a good enough answer, we decided to make one ourselves.

We started this journey looking for a solution for the kids in our lives but the more we learned, the more frustrated we grew on behalf of all parents. High Fructose Corn Syrup? Blue # 5? Aspartame? Artificial sweeteners that have been linked to headaches, nerve damage and even seizures. Not exactly what you are looking for from your daily vitamin! We started buying separate vitamins, minerals and fish oils that we agreed belonged in our children, but the cost was outrageous.

We took the best vitamins in the right forms and proportions (no cyanocobalamin B-12, thank you, we don’t need toxic cyanide in our children’s bodies!), we took the best minerals and we took rigorously third-party tested, USP verified non-toxic fish oil derived from eco-friendly and sustainably harvested small fish — and we combined them into one delicious gummy vitamin.

And when many of our parent customers started asking if they could take them too, we launched SmartyPants for GrownUps, safe enough for children in a dose effective for adults.

Lack of nutrition effects those that can least afford it, so for every bottle you buy, we make a matching 1-for-1 nutrient grant to a child in need through our partnership with Vitamin Angels. We hope you’ll join us on our mission to help people everywhere get the nutrients they need.

All our best,
Gordon Gould & Courtney Nichols Gould
Co-Founders, Co-CEOs
SmartyPants Inc