You Ask. We Answer.
All of these products are certified-organic, certified-vegetarian and non-GMO Project Verified. Each of these multifunctional formulas delivers vegetarian omega-3 (sourced from organic flaxseed oil), probiotics, and other essential nutrients – all in one delicious tasting gummy. Yay!
We started SmartyPants because we believe the very best vitamins are all in one: premium ingredients delivered in a delicious package at a fair price. And that’s exactly what SmartyPants does.
We use only the best and most well-researched nutrients, and we use the form that is easiest for your body to absorb whenever possible. All our vitamin supplements combine a full multivitamin, including over 100% of your daily vitamin D and B12, and omega 3 fish oil — all in one.
Best of all, all those nutrients come together to produce a delicious package that is so delicious, you’ll never forget to take your vitamins again!
Finally, our formula actually saves you money — if you bought the same quality individual components separately, you would easily spend more than twice what we charge per bottle. This is why we created SmartyPants in the first place: to simplify health for everyone.
Our gummies are packed with significant amounts of at least 13 essential nutrients and omega 3 fish oil. We pride ourselves on our great taste, so we spread the nutrients and fish oil across multiple gummies so that they don’t taste fishy or vitamin-y… because we figured nobody would take a fish-flavored gummy.
If that’s too many gummies at once for you, don’t worry! You can split up one serving throughout the day however you like!
Yes. Calling all herbivores! Our new SmartyPants Organics gummies are certified vegetarian by the American Vegetarian Association (AVA). Yay!
For our Organics gummies, we sourced our vegetarian omega-3 ALA from organic flaxseed oil.
Our other SmartyPants gummies are not vegetarian because they contain gelatin derived from pork and fish oil.
We use gelatin derived from pork to microencapsulate our fish oil. Since all SmartyPants products are produced in GMP-Compliant, allergen-free facilities that do not accept any beef or fish proteins, we must use pork gelatin to micro-encapsulate our fish oil. We include fish oil because it’s a major source of omega 3 fatty acids, especially DHA and EPA which come from fatty fish and some types of sea algae.
We understand that many people avoid consuming animal products for religious or dietary reasons, so we are hard at work creating a vegetarian and Kosher/Halal formula. If you’re interested in hearing about those products when they arrive, please email [email protected] to be added to our mailing list.
A cabinet full of uneaten or expired supplements helps no one, especially not you. They’re probably unopened or, worse, expired, and the most expensive vitamins are the ones that are unused and end up in the trash.
That’s why SmartyPants believes the best supplements combine all the premium nutrients you want in one convenient, hassle-free package. This saves you time, money, and peace of mind. All our vitamin supplements combine a full multivitamin, including over 100% of your daily vitamin D and B12, and omega 3 fish oil — all in one. So no more worrying about having to buy and take separate supplements. Life’s already too complicated for that.
Best of all, we use only the best and most well-researched nutrients, and we use the form that is easiest for your body to absorb whenever possible. This include the biologically active form of vitamin D as D3, folate as methylfolate, and B12 as methylcobalamin. If you bought the same quality individual components separately, you would easily spend more than twice what we charge per bottle.
Simply put, SmartyPants does it all – premium ingredients delivered in a delicious package at a fair price.
Yes! Call it our pet project. We recently launched SmartyPaws our new multi supplement for dogs. We have 9 different formulas, each customized by size (small, medium, and large breed) and stage of life (puppy, adult, and senior).
Our multifunctional formulas were designed by vets and made with certified-organic whole ingredients to support joint, digestion, allergy, immunity, and skin health – all in one peanut buttery-flavored that pups love! (You’ll have to excuse the drool.)
We use premium and plant-based ingredients without any synthetic colors or synthetic flavors. Plus, they’re wheat-free and dairy-free.
Many sugar-free products use artificial sweeteners and sugar alcohols like xylitol, polydextrose, sucralose, sorbitol, mannitol, isomalt, and hydrogenated starch hydrolysates. These artificial sweeteners and sugar alcohols do not match the rigorous nutritional standards we require of the ingredients in our products.
We use organic cane sugar, along with other natural sweeteners, to create a gummies and chews so delicious, you and your kids will want to take your vitamins every day. Because the simple fact is that if vitamins don’t taste good, people don’t take them. Long story short – the most expensive vitamins are the ones that end up in the trash.
Not all sources of sugar are equal, however. Some sources, such as whole fruits, come with additional nutrients like vitamins, minerals, and fiber. With every source of sugar, you have to consider what you’re getting along with that sugar. All SmartyPants vitamins deliver at least 13 essential nutrients and omega 3 fish oil, and some of our products come with additional goodies, such as prebiotic fiber in our Fiber formulas, CoQ10 in our Men’s, Women’s, and Masters formulas, and lutein and zeaxanthin in our Teen and Masters formulas.
At SmartyPants, we are always mindful of the amount of sugar in our products and are always looking for ways to lower the sugar content without affecting the taste or stability of our gummies. That being said, we will only include a new sweetener in our products if it presents a meaningful, evidenced-based nutritional advantage.
Here is a full list of SmartyPants-Approved sweeteners:
Organic Cane Sugar
Organic Tapioca Syrup
Organic Rice Syrup
Stevia Leaf Extract
Lo Han Fruit Extract
When it comes to the premium nutrients in our vitamins, we insist on the best of the best. Our vitamin B12 is a prime example of that promise.
Vitamin B12 comes in two commercially available forms: cyanocobalamin and methylcobalamin. Cyanocobalamin, which is B12 attached to a cyanide molecule, is the most common form used in dietary supplements. Methylcobalamin, the form we use in all our vitamin products, is the active form of vitamin B12 that is attached a methyl group.
Which is better? We’ll let you decide for yourself.
Iron is an essential nutrient for good health, especially for the health of our red blood cells. That being said, according to the FDA, accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Since our gummies and chews are so delicious and easy to take, we didn’t feel it would be responsible to make a product that could be harmful if eaten in large doses. We made this product with our own children in mind, so you can be sure we take safety very seriously and thought long and hard about every nutrient we include in our products. We think iron is best taken as a separate supplement, so we suggest you speak with your healthcare provider to determine the right amount of iron supplementation for you.
At SmartyPants, we always want to go above and beyond. We test each and every batch of finished product at a third-party lab to make sure that what you read on our labels is what you get in our bottles.
In other words, each batch of finished product undergoes a full panel test to assure that the blend meets all label claims. Furthermore, each batch is tested using verified methods (AOAC, USP, etc.) for the presence of pesticides, residual solvents, microbial contaminants, heavy metals, and gluten.
The test results (our Certificate of Compliance) for each and every batch of finished product is then posted to our website for all to see!
Think of a supplement as an insurance policy for the days when your diet is less than perfect. They help fill in those nutritional gaps that processed foods and our own hectic lives create. We always recommend checking with your health care provider before you or your child take any supplement to determine if they are right for you. We encourage you to print our label to share with your health care provider and see how we measure up against other supplements on the market.
All SmartyPants products are allergen-free. That means we’re free of the top 8 major allergens – milk, eggs, peanuts, tree nut allergens, fish allergens, shellfish, soy, and wheat. We’re also non-GMO and gluten-free, and do not use any synthetic colors, artificial flavors, or artificial sweeteners. Yay!
That being said, if you have a known allergy and would like to check if any of our product contains a certain ingredients, please email us at [email protected] so we can assist you. As always, please consult your health care provider before using any of our products to determine if they are right for you.
For more information on food allergens, please check out the FDA’s food allergen labeling here.
We create each and every product with our own children in mind, so rest assured that the safety of our products is our number one priority. We only use FDA GRAS ingredients and the fish oil in SmartyPants supplements is one of the most trusted sources of omega 3 fish oil available, undergoing numerous quality checks to make sure it’s safe, pure, and of the highest possible quality. Since iron is the leading cause of supplemental overdose, we didn’t include it in our gummy formulas. We test each and every batch of finished product at a third-party lab. There, each batch of finished product undergoes a full panel test to assure that the blend meets all label claims. That way, you can be sure that what you read on our labels is what you get in our bottles. From start to finish, our internal Quality Assurance team is working hard to make sure that all our products meet and (hopefully) exceed the rigorous standards that we promise our customers.
Furthermore, SmartyPants is unique in the industry for focusing on the nutrients that are the toughest to obtain from our diets alone and filling dietary gaps. We always recommend you get nutrients from food first, so we formulate our products to complement the average American diet, not replace it. That means that we include safe amounts of vitamins and minerals in our products. After all, we believe it’s important to focus on how all of the available scientific research provides a story to shape the recommendations for how much of each nutrient we should eat daily. Every year, we revise our formulas to make sure we are in line with the best science for the people we serve.
We care about each and every ingredient that goes into SmartyPants.
Read more about the choices we make and our full testing process.
Due to a potential choking hazard that exists until age 3, we recommend consulting a pediatrician or medical professional before giving any SmartyPants products to a child under 3. No matter what, please make sure the gummies are chewed thoroughly.
Our gelatin is derived from pork. Our all-in-one gummy vitamins include a full multivitamin, vitamin D3, and omega 3 fish oil to save you time and money. The inclusion of fish oil, however, in our products necessitates that we encapsulate our fish oil in a small amount of pork gelatin.
Since all SmartyPants products are produced in GMP-Compliant facilities that do not accept any beef or fish proteins, we must use pork gelatin to micro-encapsulate our fish oil. Unlike many of our competitors who use a gelatin base for their gummy products, SmartyPants is unique in the industry for using a citrus peel pectin base in our gummies, giving them a delicious velvety texture that is melt-in-your-mouth good.
That being said, we at SmartyPants are always striving to improve, so we are continually investigating new ingredients, sources, and manufacturing methods and practices to better serve our customers. We truly appreciate hearing from you so that we can revise our formulas to meet your needs. At this time, we are working hard to create a vegetarian and Kosher/Halal formula. If you would like to be added to our mailing list to hear about these new products first, please email us at [email protected].