You Ask. We Answer.
We are pleased to announce that both SmartyPants Adult Probiotic Complete and Kids Probiotic Complete are vegetarian.
They are also non-GMO, contain no synthetic colors, flavors, or preservatives, and are gluten and allergen-free. Each batch of finished gummies is tested by an independent third party lab. For every bottle sold, we make a one-for-one nutrient grant to Vitamin Angels.
Like all SmartyPants products, each batch of finished gummies is tested by an independent third party lab, and, for every bottle sold, we make a one-for-one nutrient grant to Vitamin Angels.
SmartyPants Adult & Kids Probiotic Complete products are more than probiotics – they combine multi-strain probiotics and Wellmune® prebiotic immune support, all in one.
Each serving of SmartyPants Adult Probiotic Complete delivers 7X more CFU than leading gummy probiotics, while each serving of SmartyPants Kids Probiotic Complete delivers 4X more.
Our multi-strain probiotics are in spore form – the form of probiotics that can survive the test of time, changing temperature, and harsh stomach acid. Natural microencapsulation ensures that 99% of our probiotics reach all the way to your large intestine alive, where they can flourish, multiply, and help you and your kids thrive. We specifically chose to include Bacillus subtilis DE111® and Bacillus coagulans IS2 because they are two of the most researched strains available.
Our multi-strain probiotics are reinforced by Wellmune®, 3rd party pre-biotic fiber that strengthens your immune system, and acts as an ideal food to feed the probiotic bacteria in SmartyPants Probiotic Complete products. Wellmune® does not artificially stimulate the immune system, or put immune cells into overdrive, it just prepares them to be ready for a challenge.
Our powerful prebiotic + probiotic + immunity combination supports optimal digestive and immune health.*
It’s important to us that what we claim on our label is what you get in our gummies. For this reason, a third party lab tests each batch for purity and potency.
SmartyPants Probiotic Complete gummies are vegetarian and made with premium ingredients. Our sweeteners are organic and Fair Trade. We’re non-GMO, contain no synthetic colors, flavors, or preservatives, and are gluten-free and allergen-free. Like all SmartyPants gummies, our incredibly amazing taste will keep you and your kids coming back every day.
We want to bring more health to more people, so for every bottle sold, we make a one-for-one nutrient grant to Vitamin Angels. Each grant provides a child in need with life changing vitamin A supplementation for one year. So far, we’ve helped over 2 million children, thanks to your support. With your help, we hope to make 10 million grants by 2018!
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
The fish oil ingredient used in SmartyPants, MEG-3®, is highly refined, undergoing molecular distillation and passing more than 200 checks to make sure it’s safe, pure, and the highest possible quality.
According to the FDA, consuming highly refined oils derived from major food allergens by allergic individuals does not appear to be associated with allergic reactions.
Since our fish oil is so refined, it is not required to be labeled as an allergen by the FDA. You can read more about food allergen labeling here.
Yes. All our products are free of tree nut allergens.
Although our fiber and Women’s Complete products do contain coconut oil, the coconut oil we use is refined and fractionated to capture mostly medium chain triglycerides.
According to the FDA, consuming highly refined oils derived from major food allergens by allergic individuals does not appear to be associated with allergic reactions. You can read more about food allergen labeling here.
Our gummies are packed with significant amounts of at least ten essential nutrients and omega 3 fish oil. We pride ourselves on our great taste, so we spread the nutrients and fish oil across six gummies for adults, and four gummies for kids, so that they don’t taste fishy or vitamin-y… because we figured nobody would take a fish-flavored gummy.
We recommend splitting up your gummies into two servings: 3 gummies 2x/day for adults and 2 gummies 2x/day for kids (this helps maximize B12 absorption!)
We have a singular goal at SmartyPants: Bring more health to more people, every day. Of course, the first place you should always look to get your nutrients is food, or, in the case of vitamin D3, the sun. But even the best of us have days when our diet is less than perfect. In fact, studies show only 5% of the US population is meeting the RDA for fruits and vegetables daily, and that percentage is falling every year. This is where high-quality supplements can help with optimal health.
The problem is:
The vitamins with the best ingredients are often expensive, packaged in hard-to-swallow horse pills. Cheaper alternatives are filled with nutrients our bodies may not absorb, synthetic additives, and fillers.
We knew we had to create a solution that included the highest quality nutrients available but also tasted good. So good, people would not only remember to take their vitamins, they’d look forward to doing so. But how? Wouldn’t including sugar defeat the purpose?
We gathered a team of the most respected leaders in preventative health and asked them to help us design our gummies. Our team of experts decided that natural sweeteners, such as organic, Fair Trade cane sugar, and GRAS-certified lo han fruit, are the best way to help the medicine go down, for a couple of reasons…
First, cheaper alternatives, such as glucose syrup and sucrose, can be from pesticide-laden, GMO sources. Sugar-free options are no better, as artificial sweeteners have been linked to numerous health conditions.
Second, all our experts (and most in the medical community) agree: a little added sugar in your diet is okay. In fact, the brain alone needs about 130 grams of glucose per day to function.
When it comes to eating sugar, it’s about what you are getting with the sugar: are those calories empty, or do they come packed with other nutrients?
With SmartyPants you’re not just getting sugar, you’re getting a nutrient-dense blend of the vitamins, minerals, and antioxidants that can be hard for some people to get from food, in forms that are easily and safely absorbed by the body, and fish oil for essential omega 3 fatty acids EPA and DHA. In some products, you’re also getting an excellent source of fiber, which helps slow the absorption of the sugar.
But the sugar in SmartyPants is about more than just taste – it helps activate your digestive system. Unlike some pills, which can make you feel sick if taken on an empty stomach, our small amount of sugar means you can take SmartyPants whenever you want. With or without food.
SmartyPants fiber gummies are sweetened with inulin syrup and GRAS-certified lo han fruit. All other SmartyPants vitamins are sweetened with 100% organic, Fair-Trade cane sugar and organic tapioca syrup.
SmartyPants gummy vitamins contain around one gram of sugar per gummy. But many gummy vitamin brands require you to take multiple different kinds of gummies to get the same amount of nutrients we include in SmartyPants: a full multivitamin, vitamin D3, and omega 3 EPA and DHA fish oil. All those individual gummies add up – both in terms of cost and total sugar per serving as well as extra additives and calories (not to mention cost!)
All that said, we take this issue very, very seriously. We understand many people are trying to cut added sugar consumption wherever they can. For this reason, we are working continuously to find ways to lower the sugar content of our gummies. Currently, our fiber gummies and our women’s gummies do not include organic cane sugar on the outside. If we find that this doesn’t cause our gummies to stick together (that’s really annoying), we’ll begin removing the cane sugar coating from our entire product line.
At SmartyPants, our goal is to create products that contain the maximum amount of the highest quality nutrients, in a form that people enjoy taking. We are continuously working to find the most nutritious, eco-friendly way to do this. As of right now, that’s with a little sugar. If we ever find anything better, we promise, you’ll be the first to reap the benefits.
SmartyPants was one of the first gummy vitamin to combine ten essential nutrients, including over 100% of your daily vitamin D3, and an amount of B12 equivalent to a standalone supplement, and omega 3 EPA and DHA fish oil – all in one.
Our goal was to reduce the amount of separate supplements people take –
saving you time, money, and peace of mind.
Rather than include 100% of 100 different nutrients, we focused on including the nutrients that seem hardest for some people to get through diet alone. We use the forms of these nutrients that are easily absorbed by the body whenever possible. SmartyPants ingredients are non-GMO. Our eco-friendly fish oil comes from small anchovies and sardines, and our gummies contain no synthetic colors, flavors, sweeteners, or preservatives. SmartyPants gummies are also gluten, casein, and allergen-free. Finally, an independent third party lab tests each finished batch of gummies for purity and potency – so you can be sure what you read on our label is what you get in our gummies.
We want to make health easier for everyone, so for every bottle sold, we make a one-for-one matching nutrient grant to Vitamin Angels. We recently helped our 1 millionth child thanks to your support. With your help, we hope to make 10 million grants by 2018!
Magnesium is a critical nutrient needed for over 500 enzymatic reactions in the body, and many people are low in magnesium due to the poor nutrient quality of our soils. Magnesium is so important it is often recommended as a supplement.
We choose not to include magnesium in SmartyPants because this nutrient helps relax the body (and can even help support healthy sleep). Many of the nutrients in SmartyPants, specifically the B vitamins, support daytime energy, so it would be counterproductive to take them together.
We recommend focusing on eating lots of magnesium-rich foods, such as dark, leafy greens, sprouted pumpkin seeds, mackerel, and avocados. If you’re unable to get adequate magnesium from dietary sources, we recommend working with your primary healthcare provider to figure out the right amount of magnesium for your needs.
If you decide to supplement we recommend you take magnesium at night as you begin to prepare for bed, as well as during times of extreme stress or anxiety, to help relax the body and mind.
When formulating all our SmartyPants products, we focus on the nutrients that seem to be hardest to get consistently from diet alone.
Calcium is found in many commonly eaten foods including dairy products, sardines, salmon, and dark, leafy greens. Additionally, many commonly consumed foods in the United States are fortified with supplemental forms of calcium, including orange juice, breakfast cereals, non-dairy milks, breads, instant oatmeal, and graham crackers.
Many leading health experts agree that whole-food sources are the best way to get your calcium, as opposed to supplements.
Although calcium supplementation is commonly associated with strong bones, scientific data has failed to prove any connection between calcium supplements and increased bone density. Beyond being questionably effective for bone health, calcium supplements have also been associated with health risks.
Finally, your body can have a hard time absorbing calcium when it’s combined with other minerals, like zinc. Because zinc can be difficult to get through diet, it’s so important (especially for children), and because the most bioavailable (or absorbable) form of calcium is found in many nutrient-dense foods, we chose to include zinc rather than calcium.
If you’re concerned about maintaining healthy bones, we recommend you focus on eating calcium-rich foods, while also ensuring an adequate intake of the other nutrients needed for healthy bone formation, specifically magnesium, vitamin D3 and vitamin K2 – all of which regulate how calcium is absorbed and used by our bodies. Combining adequate levels of these nutrients, with regular, weight-bearing exercise, will put you well on your way to supporting strong, healthy bones for life.
If you’re unable to get your calcium from dietary sources, we recommend working with your primary healthcare provider to figure out the right amount of calcium. The form we like the best is calcium citrate.
We created SmartyPants with our own children in mind, so you can be sure we take safety and quality extremely seriously.
An independent, third party lab tests every batch the nutrients that go into our gummies, and every batch of our finished gummies.
We use USP-grade (United States Pharmacopeia) nutrients, which are the highest standard for purity and those that pharmacies use in their products, from 100% non-GMO sources. Our manufacturing facilities are regularly inspected by both the FDA and third parties to ensure that they meet federally-mandated GMP (Good Manufacturing Practices) standards.
As a California-produced product, we must comply with California’s prop 65 regulatory limits – some of the strictest standards, worldwide, for endocrine-disrupting and cancer-causing environmental toxins. We are proud to say that each batch of fish oil has always met, or fallen below, these rigorous limits. Even if we weren’t produced in California, we’d still hold ourselves to these standards because we believe they are the best way to ensure the safety and quality of our product.
Thanks to these rigorous testing processes, you can be sure what you see printed on our labels is what you get inside our gummies.
Yes, we are free of gluten, wheat and dairy. All of our products contain no yeast, wheat, milk, eggs, gluten, salt, peanuts, tree nuts, shellfish, synthetic colors, artificial flavors, sweeteners, or preservatives.
All of our products are soy-free except our prenatal gummy vitamin.
Our suggested serving size for grownups (6) or for kids (4) provides 100% or more of the recommended daily intake of essential vitamins and minerals, along with best-in-class Omega 3 oils. These nutrients are meant to help balance and enhance your already healthy diet. Some research suggests that you might benefit from increased doses of both Vitamin D and Omega 3s. If you wish to supplement beyond our products’ nutrient levels, you should do so under the guidance of a doctor or healthcare professional. Since our products contain fat-soluble nutrients, we do not advise children or adults to take more than our recommended dosage per day. Sticking to the recommended dosage ensures your nutrient stores remain well below possible toxicity thresholds.
Our goal was to create a gummy that would provide a full multivitamin, plus vitamin D, omega 3 fish oil, and vitamin B12- all in one. We are really like four separate supplements in one. If you took a Vitamin D, multvitamin, B12, and fish oil supplement with equivalent nutrient levels separately, you would likely be taking more than six a day. Separate supplements also cost more – usually around ten dollars each. This way, you actually save money!
We created SmartyPants with our own children in mind, so you can be sure, we take safety and quality extremely seriously.
We only use only FDA GRAS (Generally Recognized as Safe) ingredients, our vitamins and minerals are manufactured to USP (US Pharmacopeia) standards, and we test every batch at each stage of the manufacturing process.
The fish oil in SmartyPants, MEG-3®, is one of the most trusted sources of Omega-3 EPA/DHA available and undergoes more than 200 checks to make sure it’s safe, pure, and the highest possible quality.
We do not include any synthetic colors, artificial flavors, sweeteners, preservatives, or iron SmartyPants products. Iron is the leading cause of supplemental overdose, and we didn’t feel good about making a product that tasted great, yet could be harmful if eaten in large amounts.
We care about each and every ingredient that goes into SmartyPants.
Read more about the choices we make and our full testing process.
For more information on the safety and quality of our fish oil see our FAQ:
Where do you source your fish oil from and is it free from contaminants?
Most physicians agree that the choking hazard for kids exists until 3 years of age, so we recommend checking with your pediatrician to see if SmartyPants is right for them.
With every calorie you eat you have to consider what you’re getting along with those calories. Empty calories, such as refined, white sugar, offer no additional nutrition – no fat, no protein, no vitamins, no minerals. SmartyPants, on the other hand, is sweetened with 100% non-GMO organic, Fair Trade cane sugar and in 50 calories, delivers ten essential nutrients, including the most bioavailable forms of vitamin D and vitamin B12, plus omega 3 DHA and EPA fish oil – two nutrients that are rare in the American diet, and are critical for brain health and promoting a healthy inflammatory response in the body.
At SmartyPants, we like to think of calories like money – each day you have a budget. You have to decide where you’re going to spend your money, and what you’re going to get in return. We agree, you definitely shouldn’t spend any of your calorie budget on empty calories that give you nothing in return.
But we created SmartyPants to deliver an enormous nutritional bang for your buck.
The gelatin in SmartyPants vitamins is 100% non-GMO and extracted from pork skin, exclusively. Gelatin is one of the most important proteins in connective tissue, skin, and bones. We use gelatin to encapsulate the fish oil. Gelatin encapsulation helps protect the fish oil from spoiling and giving our gummies a fishy taste. The actual base of our gummies is pectin, which comes from citrus peels. We are currently working on a vegetarian and Kosher version of our product. If you would like to be added to our mailing list to hear about these new products first, please email us at [email protected].
It is best to store SmartyPants away from direct sunlight and other sources of heat. Store in a cool, dry place at room temperatures up to 75° F (25° C). SmartyPants gummies can be stored in the refrigerator, and it’s probably a good idea because all vitamins lose their potency when stored for long periods at elevated temperatures. For this reason, we use special, opaque white bottles which (unlike clear bottles) repel heat and light – the arch enemies of gummies. On the other hand, our gummies will not melt in the heat, unlike a gelatin gummy that melts around 100ᴼF.
The one thing you don’t want to do is to change the temperature of the gummies repeatedly by, say, taking them out of the refrigerator and forgetting to put them back in until the next day. (Taking them out to get a couple for your kids’ lunch is not an issue). Repeated cycling of the temperature will cause the gummies to release moisture, and they could start sticking together.
We recommend storing your SmartyPants in a cool, dry place.
SmartyPants can be stored in the refrigerator, and it might be the best place, because all vitamins lose their potency when stored for long periods at elevated temperatures.
Avoid storing your gummies in places like: