We use organic cane sugar, along with other natural sweeteners, to create a gummies and chews so delicious, you and your kids will want to take your vitamins every day. Because the simple fact is that if vitamins don’t taste good, people don’t take them. Long story short – the most expensive vitamins are the ones that end up in the trash.

Not all sources of sugar are equal, however. Some sources, such as whole fruits, come with additional nutrients like vitamins, minerals, and fiber. With every source of sugar, you have to consider what you’re getting along with that sugar. All SmartyPants vitamins deliver at least 13 essential nutrients and omega 3 fish oil, and some of our products come with additional goodies, such as prebiotic fiber in our Fiber formulas, CoQ10 in our Men’s, Women’s, and Masters formulas, and lutein and zeaxanthin in our Teen and Masters formulas.

At SmartyPants, we are always mindful of the amount of sugar in our products and are always looking for ways to lower the sugar content without affecting the taste or stability of our gummies. That being said, we will only include a new sweetener in our products if it presents a meaningful, evidenced-based nutritional advantage.

Here is a full list of SmartyPants-Approved sweeteners:

Organic Cane Sugar

Organic Tapioca Syrup

Organic Rice Syrup

Stevia Leaf Extract

Inulin Syrup

Lo Han Fruit Extract

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Posted on December 11, 2015