Ashley Koff RD

SmartyPants Gummy Vitamins, the All-in-One Multivitamin for kids and adults, recently received the Ashley Koff RD Stamp of Approval!

Ashley Koff is a world-renown Registered Dietician (R.D.) who makes regular appearances on national television programs like Dr. Oz, CNN, Good Morning America, Access Hollywood, and E!  She also frequently appears in national publications like The New York Times, O! The Oprah Magazine, Women’s Health, and InStyle, among others. Ashley is committed to endorsing only products that contribute to a healthy way of living, coining the phrase “qualitarian” to denote such products.  Koff’s “qualitarian” philosophy is founded on choosing to eat the healthiest and highest quality foods available.

With her “qualitarian” mindset, Koff created an official “Ashley Koff Approved (AKA) List”.  On this list are groceries, dietary supplements, prepared foods & restaurants, and accessories & beauty care.  Each product on the list represents what she feels are better quality products as well as healthier choices than other available alternatives.  In addition, prior to placing an item on her approved list, each product must also meet marketing standards, in that its message must be truthful to consumers.   Ashley never receives compensation for placing a product on her list.  In addition, products are continually re-evaluated to make certain they still fit within her criteria.  After re-evaluation of the product(s), if they are found to not fit her “qualitarian” standards, they are removed from the list.

Recently, Ashley Koff RD debuted a new product on her list: SmartyPants Vitamins, an All-in-One Multivitamin for kids and adults.  SmartyPants’ commitment to quality, using the finest ingredients while providing a healthy, fun, and tasty alternative to other multivitamins, is what initially drew Ashley’s attention to the product.  SmartyPants marketing message is also clear and truthful, making it a standout choice among parents and children alike.

We at SmartyPants Vitamins thank Ashley Koff RD for her support and validation of our gummies, and we are committed to maintaining the great taste and high “qualitarian” standards that have earned our vitamins such regard!

Posted on September 20, 2012