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Customer testimonial

Try SmartyPants All-in-One Gummy Vitamins + Omega 3s


Dr. David Katz
We have the knowledge in hand to prevent fully 80% of all chronic disease, and enjoy far greater vitality. Getting there from here is now all about the ‘how,’ and I’m a supporter of all efforts to simplify that journey. I love that SmartyPants is all about making it easier for people to follow the expert advice they get about nutrients.

Dr. David L. Katz, MPH, FACPM, FACP

Founding Director of Yale University Prevention Research Center
Founder & Director of the Integrative Medicine Center
Editor-in-Chief of Childhood Obesity Journal
Senior Medical Advisor, SmartyPants Vitamins

dr. Mark Hyman
Committed to personal and global health, SmartyPants Vitamins supports every part of the wellness journey. Their delicious gummies make getting your supplements an easy, palatable, and eco-friendly experience!

Dr. Mark Hyman, MD

Family Physician
Four-time New York Times Bestselling Author
Chairman of the Institute for Functional Medicine

Ashley Koff, RD
What's every person's health dream? Whether you are a parent, a teen, an adult or a senior, you want optimal health AND what you don't want is for the pursuit of it to make you crazy! SmartyPants Vitamins complement a quality diet by providing a safety net of necessary nutrients all-in-one product. I approve these products for their quality and convenience.

Ashley Koff, RD

Author, celebrity dietician
Has been featured on GMA, Dr. Oz Show, New York Times, Huffington Post editor

Why Choose SmartyPants All-in-One Gummy Multivitamins + Omega 3 + Vitamin D3?

We are on a delicious mission to put health in reach of more kids and grown-ups by bringing simplicity and sanity to our supplement routines.  The founders of SmartyPants were all facing the same issue: why did it have to be so hard to make sure the kids in our lives were getting the nutrients they needed every day? We wanted a single serving all-in-one vitamin that would cover the gaps in our kids’ diets. We wanted a multivitamin with loads of Vitamin D and Omega 3s from sources we could trust. And when we couldn’t find one, we decided to make our own! And when parents confessed they were sneaking them too, we made one for Adults.

Poor Nutrition in America Is Making Us Sick

Everywhere you look these days you see stories about nutrition-related afflictions, such as skyrocketing rates of diabetes (including juvenile diabetes)childhood + adult ADHD, autism, obesity, cancer, rampant heart disease, as well as lower IQ’s.

Why is this happening?  Are our diets really that nutritionally poor and so loaded with empty calories and processed "foods" that we are both becoming more obese while still starving for key nutrients? Well, according to the USDA, the answer is YES, OUR DIETS REALLY ARE THAT BAD.  Recently, the USDA gave the diet of American kids a FAILING GRADE of 59/100 on the USDA Healthy Eating Index.  Adults did no better at eating their veggies and scored a dismal 58/100 on the Healthy Eating Index.  Maybe this helps explain why nearly 20% of children between the ages of 6-19 are now obese and 33.9% of adults are obese, 77% of Americans are vitamin D deficient,  70% of Americans are not getting Omega 3 fish oil benefits, and why the American Academy of Pediatrics recommends all children take a vitamin D3 supplement.

The truth is Americans do not eat a well balanced diet of organic whole grains, fruits and vegetables in proper proportions, plus some lean meats, such as the one suggested by the USDA's new MyPlate standard.  Instead, most Americans now live on heavily processed foods, much of which is factory-farmed fast-food, canned or packaged in beautifully marketed plastic wrappers, and often soaked in High Fructose Corn Syrup.  The result: expanding our waistlines, overflowing landfills, polluting our water, and depleting our soil.

Of course, the result of skyrocketing obesity and disease rates among adults and children cannot be placed solely at the doorstep of poor nutrition.  But it’s a good place to start when looking for solutions to these problems.

Part of the solution for both kids and adults is including a high quality natural vitamins + omega 3 fish oil nutritional supplement as a staple of the new American diet.  The natural vitamins should contain all the nutrients that are hard to get thru diet alone (vitamin D3, B12, Omega 3 fish oil, etc) and be made with Organic and eco-friendly ingredients.  And it should be easy to swallow and TASTE GOOD because no one, especially kids,  likes swallowing horse pills or eating yucky tasting fish oil or tablets.

Because we were worried about our kids health and because no all-in-one gummy natural multivitamin + Omega 3 + vitamin D3 made with organic ingredients existed, we created SmartyPants Gummy Vitamins for Kids.  And because so many parents asked if they could take our gummy vitamins too, we created SmartyPants Gummy Vitamins for Adults! Oprah Magazine liked our gummies so much, they called them the "good for you gumdrops!"

Can Natural Gummy Vitamins Really Make a Difference?

We look at it this way: if you have a bucket full of leaks, the best thing you can do for that bucket to function more optimally is PLUG THE LEAKS.  We saw that American families'  nutritional buckets were leaking (including both our kids' and our own buckets!).  Like many kids, our kids can be picky eaters.  As a result, our kids were not getting the nutrients they needed through their diet alone so we wanted to give them a high quality Multivitamin + Omega 3 fish oil + vitamin D3 supplement they would actually like.  And, when we were being honest with ourselves, we also knew we did not eat the recommended multiple daily servings of dark leafy greens ourselves ;-).  So we decided to do something to help the situation and protect our family's health.

While we believe no nutritional supplement is a magic "silver bullet" and that we should always try to eat as healthfully as possible, research shows how supplementing with natural vitamins, Omega 3 fish oil, and vitamin D3 can benefit health by filling in nutritional gaps.  Indeed, Harvard University School of Public Health, The Journal of The American Medical Association, and The American Academy of Pediatrics all recommend everyone take a multivitamin and/or vitamin D3 supplement since diet alone is usually not sufficient to get all needed nutrients.   So we wanted tasty, gummy natural vitamins to help plug some of the leaks since we knew gummies are popular with kids (and adults).

We then set out to find high quality,  eco-friendly, all-in-one gummy natural vitamins + Omega 3 fish oil + vitamin D3 that our kids would actually take. We looked and looked for kids gummy vitamins that had all the good stuff and none of the bad stuff (no High Fructose Corn Syrup, no artificial colors or flavors, no mercury risk, made in the USA) that also tasted good.

But we could not find one.

Choosing the Best Gummy Vitamins For Your Family

So we asked our pediatricians  and health care providers what we could do?  They suggested making our own high quality natural gummy vitamin + Omega 3 fish oil + vitamin D3 that kids will actually want to eat.  And guess what?  We were so successful with our kids gummy vitamins that we launched a new line of adult gummy vitamins based on the same healthy all-in-one approach!

We were very careful when designing our natural vitamins to include only the highest quality ingredients we could find, because we wanted only the best stuff going into our own children.  Even though it costs more to make, we use organic ingredients, natural vitamins forms (whenever possible), and eco-friendly Omega 3 fish oil.  We are committed to making SmartyPants All-in-One Gummy Vitamins with only the finest ingredients and using the highest quality standards to protect your family's health and our family's too because what goes into your family's vitamin really does matter!   We feel we have made a unique and tasty line of products packed with nutrients that you, your kids, your doctor or pediatrician will all love.

Below are some of the unique benefits of SmartyPants All-in-One Gummy Vitamins:

Get Health, Give Health: We also believe in giving back.  Our Mission is to help every child get a healthy start.  That’s why for each bottle of kids gummy vitamins or adult gummy vitamins you purchase from SmartyPants we make a match 1-for-1 matching nutrient grant to a child in need. We feel every child has a right to good nutrition so please help us by being a SmartyPants Angel!

The founders all started our search for wholesome and complete natural vitamins for ourselves and our children over three years ago, and ended up developing our own natural gummy vitamins because we couldn’t find one that met our strict standards.  We’ve worked with doctors to create our formulations.  We combined a complete multivitamin + Omega 3 fish oil benefits + vitamin D3 + no HFCS + Organic ingredients to produce the best all-in-one natural vitamins + fish oil benefits gummy supplement we possibly could.  Plus, SmartyPants Gummy Vitamins taste great and are made in California with love! ;-)

SmartyPants Gummy Vitamins have been featured in Oprah Magazine, Parents, People, OK Weekly, DailyCandy, Babble, and many other publications.